United States Concealed Carry Association

From: Tim Schmidt
Founder - U.S. Concealed Carry

Dear fellow Armed American,

There's something very, very powerful about carrying a concealed weapon...

It's that feeling you get knowing that you are able to protect yourself and your loved ones should trouble occur.

It's a powerful feeling.

To know deep in your gut that you are trained and prepared to act in the face of danger.

And to know that you are contributing to the security of your community.

Friends, I'm writing to you today to warn you.

That feeling you get when you carry can be great... but it can also be deadly.

Here's the reason:

Your Concealed Weapon Can't Protect You
Against the Threats You Aren't Trained to See

Carrying a concealed weapon can make you feel pretty safe and well protected.

And that's the problem. Because "believing you're safe" is the first step to missing potential threats that are all around you.

No, I'm not talking about a large masked thug rushing at you on the street. That's a pretty easy threat to spot, and one that almost never happens.

I'm talking about threats that are much more subtle and far more likely. And because of that, much more dangerous.

Threats like...

Someone walking closely behind you on the street. Just an after dinner walk or something more sinister?
Two people talking a few feet in front of you on the sidewalk. Are they really talking or just stalling until you get close enough to attack?
The man leaning against the wall in the parking lot. Just because he's watching you doesn't mean he's a threat... or does it?

If You Don't Speak This Language...
YOU Are Open to Attack

Friend, although I invest a lot of time, attention and effort into making sure I am prepared to protect myself should danger occur... I have to say this:

It is my true hope that I will never have my skills put to the test.

And I pursue information and training that will increase the odds that I will never have to draw a weapon.

In the end, carrying a firearm only creates the illusion that you are safe.

Using that firearm effectively or knowing how to spot danger before it even happens are really the only two things that can provide real safety.

So how can you spot danger before it even happens?

By learning how to speak a "language" that everyone knows exists, but very few speak well.

This "language" is BODY LANGUAGE. And knowing how to speak it can truly save your life and the lives of those you love.

Can a Potential Attacker Read
YOUR Innermost Secrets and Fears
Like an Open Book?

It's been estimated that 60% of communication is non-verbal. But when you mention the phrase reading "body language" to most people, they'll probably think about how to look at another person and interpret their non-verbal cues.

When you're dealing with potential threats, that's only half the battle...

Because the body language of the people around you is no less important than the body language cues YOU are sending out into the world.

Those are the cues that have the power to attract threats or protect yourself from them.

In fact learning to control your own body language cues (and make yourself less noticeable to anyone looking for an easy target) can help you avoid threats in the first place.

But first, you have to know what those cues are.

And here's how you can find out...

How to Recognize and
Respond to a Potential Threat

I am really excited to announce the newest life-saving publication from the USCCA:

Threat Awareness Techniques: HOW TO RECOGNIZE AND RESPOND TO A POTENTIAL THREAT by body language expert Joshua Pellicer.

I have to tell you that this book is eye opening... and it is packed with 169 pages of body language secrets to help you identify danger before it happens.

Here's a very short list of what you'll discover:

How to be hyper aware of your surroundings without it leading to information overload. If you do this wrong, you will hurt your ability to spot a potential threat. But learn this skill and you'll put the process on autopilot.
Why you must be aware of the signals you are giving off in any situation. (You can be sure that potential threats are watching these cues very closely. And controlling your cues is the first step to controlling your environment.)
How to keep your own fears and insecurities from clouding your ability to read body language. Knowing how to do this can mean the difference between someone who is protected and someone who becomes a statistic.
The most effective way to influence others. (It has nothing to do with what you say to them. Instead it has to do with ).
How not to make one of the most fundamental mistakes people make when trying to "read" people. (Make sure you read this on page 67.)
If you ask this question and know how to get the answer, you will be able to read someone with a frightening level of accuracy.
How to listen... with your eyes. You'll amaze yourself once you develop this skill. Not to mention it will help you spot threats without getting close to them.
One simple, but powerful technique you can use to accurately judge what is going on in your blind spots.
How to "size-up" the people around you without them detecting what you are doing.
The four major roles (meta levels) that any one person can play during an interaction. Knowing this will not only tell you who thinks they're in control of a situation, you'll also be able to tell who's actually in control of what's going on. And with that knowledge comes power.
An ingenious technique for judging how far someone is behind you... without looking.

Each page is focused on one, very important goal: To give you the tools you need to spot potential threats before it's too late to protect yourself.

How to Respond to an
Active Threat

Here's the second HUGE factor in what makes this the most useful Threat-Detection and Threat-Reaction course out there: Another 2 hours and 30 minutes of audio focused on the subject of responding to an active threat.

A lot of people have told me that THIS audio interview between Joshua Pellicer, Patrick Kilchermann, and Bradley Osborne is the most valuable portion of this package.

How would you like to know how to respond to...

An Aggressive Instigator (someone looking to make trouble)?

A Disorderly Drunk?

An Aggressive Gang of Thugs?

An Armed, Determined Attacker?

Someone Demanding YOUR Money without showing a weapon?

A Deranged Attacker?

Well, by the time you get through this 2 hour and 32 minute three-CD interview, you will have a clear understanding of the best way to deal with all of these situations, and come out alive.

What we did to create this interview was this: We asked the USCCA Membership for its own real-life stories involving when they felt threatened, and took the six that seemed to apply to most people's lives:

One guy was accosted by a biker when innocently playing pool at a bar.

While pumping gas, one lady was approached by a huge guy guy who demanded rudely that she give him $20.

Another guy was enjoying a smoke outside of Starbucks when a seemingly normal person approached him and accused him of knocking his lunch off a table, and demanded that he hand over ten bucks.

One of the members was standing in line for some fast food when a drunk homeless person stumbled in, barged to the front of the line, and started causing trouble.

Still another member was working on a car lot when a gun-wielding customer who had been offended by the lot owner approached holding a pistol, threatening to shoot the owner.

So we took these stories, and we presented them to Joshua Pellicer (a social dynamics prodigy) and we asked for his take on each situation: What each member did correctly, what each did incorrectly, and how they could have escaped the situation without having to resort to violence.

This is truly life-saving stuff.

The Day I Realized I Was Walking
Around in Condition White

If you're not familiar with the late Lieutenant Colonel Jeff Cooper, he's the guy that coined the phrases that describe your level of awareness.

There are four levels or "Conditions":

"In White you are unprepared and unready to take lethal action.  If you are attacked in White you will probably dies unless your adversary is totally inept.

In Yellow you bring yourself to the understanding that your life may be in danger and that you may have to do something about it.

In Orange you have determined upon a specific adversary and are prepared to take action which may results in his death, but you are not in a lethal mode.

In Red you are in a lethal mode and will shoot if circumstances warrant."

I've always thought that Condition Yellow was where I spent most of my time.

After all, I know that potential threats could appear at any time... and I remain aware of my surroundings and what's going on.

But after I read Joshua's information, I changed my mind...

Because in my book, being unaware of the many cues that the people around you are giving off (not to mention all of the body language cues I am giving off that I don't even pay attention to...) is no better than being unprepared and unready to take lethal action.

That folks is what makes Condition White so deadly. Being unaware is being unprepared.

I quickly realized that my body language reading skills needed a fast upgrade.

Threat Detection and Body Language Secrets
169-Page Jam Packed Volume
6 CD: 3 hours 12 Minutes of Real-World Training

Reserve your copy today and you'll receive the 169 page, bound paperback copy of Threat Awareness Techniques: HOW TO RECOGNIZE AND RESPOND TO A POTENTIAL THREAT by body language expert Joshua Pellicer.

Your package will also include TWO 3-Disk audio sets:

First, a complete unabridged audio recording of the information including additional commentary by the author.

Second, the masterful interview between Joshua Pellicer, Patrick Kilchermann, and Bradley Osborne all about the topic of responding to an active threat.

USCCA "Bullet-Proof" 100%
Money Back Guarantee

And be sure, you are covered by our LIFETIME Bullet-Proof 100% Money Back Guarantee.

This means that if you finish going through this package, reviewing the information and listening to the unabridged audio, and you decide that it wasn't worth EVERY PENNY that you paid for it, all you have to do is say the word and I will refund ALL of your money. I'll wash your truck. I'll call you up and sing you the 'apology' song- I'm dead serious, I will do whatever it takes to make it right with you. But trust me... that won't be necessary... this package is life-saving.

There's just one question you really have to answer:

Are you READY to start detecting threats?

Get your 169-Page jam packed Volume and 3 CD: 2 hour and 40 minute and real-world audio training now:

Take care and stay safe,

Tim Schmidt
Founder, US Concealed Carry
Publisher, Concealed Carry Magazine